Telia Store Tripla 2019 - Helsinki - 334 m2
Versatile concept store promoting customer encounters
Telia's new concept store was designed and opened at the Pasila Tripla shopping center in 2019. The fresh interior design concept highlights the elements of Finnish nature. The almost twenty-meter-long forest-green moss wall is the most spectacular nature element in the store.
The new service concept guided the design process. In order to encourage the encounters to take place flexibly around the space, the store has no traditional service desks. In addition to promoting customer encounters, the versatile space solutions also provide a framework for event organizing.
The perspective of the passerby was important to observe during the design process. Three different eye-catchers were placed in the front of the store to attract the attention of passersby. As attractions, the corner lounge, 3D hologram wall and eSports Game Cave are elements to experience.